Plantas Group
As an international plant and flower wholesaler, we look across the globe to find the best and most exciting plants and flowers for our customers.
This has been our approach for over 40 years, and we have always had our roots in family ownership. Plantas Group was founded in 1979 by Kurt Løw-Larsen. The Honoré family took over in 2006, and in late summer 2020, ownership was strengthened and expanded from one family to three family enterprises; Lars Bay-Smidt (Lars BS Holding) and Elkær Gruppen became co-owners.
Our group comprises several companies, and we are active in Denmark, Norway, Sweden, Finland, Germany, Austria, Holland, Belgium, France, Italy, England, Poland, the Baltics, and Russia. We have offices and terminals in Denmark, Holland, Italy, and Poland.
OUR VISION
To be the most trustworthy and innovative partner in the trade of flowers and plants.
OUR MSSION
To create growth and value together with leading European partners in the floral industry.
OUR VALUES
Credibility, loyalty, flexibility, success-oriented, and a focus on success.
Our storyline
2022
Plantas Group establishes a new subsidiary in Germany. Plantas Germany GmbH is geographically located in Herongen, at the same site as the Rhein-Maas flower and plant auction. In the same year, EuroFlora is acquired, solidifying Plantas Group’s position among the top 10 in Europe in the sale of cut flowers and potted plants.
2021
Plantas Group acquires the activities of Jysk Blomster Engros and Danfleur, thereby strengthening its position in the French market through the acquisition of Danfleur. In the same year, Plantas Poland is established.
2018
Michael Honoré acquires the remaining shares in Plantas Group, thus owning 100% of the group.
2016
Plantas Group acquires 90% of Greeen+ and expands its export activities to France, Belgium, Italy, and the United Kingdom.
2013
Plantas Group acquires ProFlora, which has its own webshop, sales vehicles, and Cash & Carry. ProFlora primarily sources and sells high-end cut flowers and plants to professional florists.
2010
FloraService is founded, and the company focuses on the convenience market with ready-to-go product.
2006
Michael Honoré acquires a stake in Plantas Group through a management buy-in program. In the same year, Plantas Group begins exporting to Blomsteringen in Norway.
1979
Kurt Løw Larsen establishes Plantas and begins by visiting supermarkets with his own sales vehicle.
2024
Familien Honoré realiserer et ønske om at generhverve det fulde ejerskab af
virksomheden og køber de resterende aktionærer ud. Hermed er den tidligere ejerstruktur fra før 2020 genetableret. Læs mere
2020
Plantas Group strengthens its ownership structure and welcomes Lars Bay-Smidt and Elkær Gruppen. The new ownership ensures a strong foundation for future development and synergies within Plantas Group.
2017
Plantas Group acquires 40% of PC Trading SRL in Albenga. Plantas Italia primarily sources plants from Italy.
2013
Plantas Group expands its export activities to Russia, Finland, and Poland.
2012
Plantas Group acquires Pro Nordic BV, thereby further strengthening its global sourcing activities
2007
Plantas Group starts exporting to Sweden. The group’s turnover surpasses 150 million DKK.
1987
Plantas Group achieves a turnover of 15 million DKK and opens its first office in Tilst. The current office, located in Tilst near Aarhus, is shown in the picture
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